Corporate Social Responsibility (CSR) Practices and Their Influence on Brand Equity and Consumer Trust

Dr. Aisha Al-Hassan

Author

Dr. Aisha Al-Hassan
Professor, Department of Corporate Governance, University of Lagos, Nigeria

Abstract

Corporate Social Responsibility (CSR) is becoming a strategic imperative for companies that want to build brand reputation and trust. While CSR's bottom-line economic benefits are forever in question, its effect on consumer loyalty and brand equity is becoming more and more considered as the key to competitive markets. This article analyses the impact of CSR initiatives on brand equity and consumer trust through quantitative information obtained from consumer surveys and qualitative data from CSR managers from various industries.

Keywords

CSR Brand Equity Consumer Trust Brand Loyalty Sustainability

How to Cite This Article

APA Style:
Al-Hassan, A. (2025). Corporate Social Responsibility (CSR) Practices and Their Influence on Brand Equity and Consumer Trust. International Journal of Economics and Management Intellectuals, 1(3), 1-10.

Conclusion

The prevalence of a strong link between CSR activities, consumer trust, and brand equity across various industries has been established by evidence. Strategic CSR initiatives across sustainability, ethics, and governance strongly influence brand loyalty and trust.

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